The campaign - Echt Oranje - is driven by one question: What is it really like to be on a Dutch Olympian from the small country of the Netherlands, taking on the world? The answer is given by the athletes and coaches themselves, who give us unprecedented and unique insight into their lives.
Using original, iconic, personal and above all real footage from the athletes, everyone can see what the olympic motto "higher, stronger, faster" looks like in everyday life. Of course, the campaign is interactive and makes full use of social media, allowing sports lovers to not just watch TeamNL, but truly become part of it.
We created the Olympic campaign of TeamNL, the overarching name for all Dutch Olympians, Paralympians, their coaches and staff. We teamed up with Dutch media star, Humberto Tan, and Helden to give everyone the opportunity to see what TeamNL is all about. Blood, sweat & boerenkool.
Art Director: Valentina Jacks Copywriter: Rene van der Hoofd