Valentina Jacks
Valentina Jacks | Art Director
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Reebok

  

Who doesn't love fresh air, nature and getting filthy in the name of a good cause? Through a simple mobile sign-up Reebok UK will create Sweat for Nature, a mobile campaign and program that offers you the chance to join groups of tough volunteers to do strenuous outdoor labor to improve parks, forests and nature reserves.

Reebok will auction the left-over timber /  rocks / natural materials from the events on their e-site, where builders and artists can purchase them for their own personal projects and the proceeds will go to UK charities.