I'm Valentina. Italian-American art director, designer, photographer and co-organizer of Ladies, Wine & Design Amsterdam.
Originally from the peaks of Boulder, Colorado, I grew up at the feet of the Rocky Mountains where the peaks were my monkey bars and the slopes were my slides.
Alongside mountain adventuring, I fell in love with visual storytelling of all forms. I studied Advertising Art Direction at the University of Colorado and graduated with two One Show Young Ones nominations and an award for best print campaign at the CU Dairy Show.
After graduating, I docked myself in Amsterdam where I began working as an art director for TBWA / United. Soon after I started, my concept was selected for the Dutch Olympic pitch (TeamNL) where I went on to lead the campaign while also working on other clients such as Heineken, Reebok, Adidas and Ploom (Japanese Tobacco International).
Since then, I've worked both as a freelancer for start-ups to established companies to create meaningful brand identities, campaigns and creative content. I enjoy creating real work that resonates with real people, believing advertising and design can be powerful storytellers that connects humans and can create solutions for social change.
In August 2018, I moved 33 meters higher where I now reside in Hackney, London in search of new creative adventures. My avid love for advertising, photography, art, food, concerts and long boarding persists no matter the elevation.
O'Neill, TeamNL, Heineken, Reebok, ADIDAS, Ploom, ING, Isidori Handbags, Ripley's Amsterdam, Old Gold, Soundwave, JaxWerx...
TBWA / United - art director
Valchemy Co.- freelance art director + designer
O’Neill Europe - art director + designer
One Show - Print
One Show - Non-Traditional
Dairy Show - Best Print
Non-Profit / Government Campaign Nomination